It’s not about one or the other; it’s about knowing how to play your cards. And most importantly, it’s about having a strategy that delivers the right message to the right person at the right

Built on heart, hustle, and the spirit of the Rockies, this is the story of how WDR Aspen transformed from a local legend into a marketing maverick—and why community always comes first.

From rescuing a $257 million debt crisis to transforming Snowmass into a thriving year-round community, Jim Chaffin and Jim Light have weathered every challenge with integrity and purpose.